All lessons

How the market works: exchange structure, what's behind the Buy and Sell buttons, who helps clients and how to check licenses.

• 1What Is a Stock ExchangeIn plain terms: a place where those who want to buy a share of an asset meet those who want to sell it. And why the whole economy runs on it.9 min
• 2The Buy and Sell Buttons: What's Behind ThemTwo buttons on the platform — two ways to profit: on the way up and on the way down. We explain how you can sell something you don't own.15 min
• 3Who Is a Financial ProfessionalBroker, RIA, CFP, CFA, robo-advisor: how they differ, who is required to act in your interest, and what it costs.10 min
• 4Capital Security ArchitectureSEC and FINRA licenses, segregated accounts, independent clearing, and SIPC coverage up to $500,000: Private Banking infrastructure where every dollar stays under your 100% control.11 min